Sponsors







Date 6th May 2011
Venue Unity Room,
106A Henderson Crescent, S151106
Time 2:00-5:00pm
Registration 1:30pm
2:00 Learning Principles Serviced By Simulation
2:30 Introduction To Product Launch Simulation
2:45 SImulation runs
4:00 Reflections
0430-0500+ Q&A - Networking


Registration

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As seats are limited, acceptance of registration will be on 'first come first serve basis'.

Power of Training Simulations

A Preview of Simulation Games
in Professional Training

6th May 2011

Come and understand how Experiential Learning differs from Academic Learning and Traditional Professional training.

Come and experience how simulation places the Learner and link Relevance to "Real" Business Problem and Challenges with the simulation ramping up complexity progressively.

Join in and experience being challenged cognitively by a Simulation on Launching A New Product, and at the same time grow your wisdom from the interplaying of decisions on pricing, promotion, profits and market mix; get wise about cash flow along the spectrum of product life cycle. Bring all these complexities to the surface amidst ambiguities and partial information just as in the real world of competitive positioning in launching new products. Learn about competitive forces and its interactions. Discover the wisdom of influencing early adopters whilst maintaining solvency and penetrating the markets and the erosion of markets when competition enters.

Who Should Attend

Trainers and instructors of vocational, professional courses who are interested in experiencing how simulation games can liven up the classroom and enhance learning.

Facilitators

Michael Song is a Director and Managing Principal of Black Swan Technology, a young company specializing in fortifying the elements that makes managerial and technology success with reliable and innovative moves. After graduating in Engineering and post graduate education in Computing, he recognised the connective and compounded value between technology and business wisdom and the pursuit of such acumen has driven his passion. He has work tirelessly in advocating and highlighting management and technology simulation to shape advantages for individuals and industries.
Michael previously held the positions of Senior Director for R&D at STEC and Director of Engineering in Motorola. Pre-dating the above, Michael has experience of senior leadership roles in Europe as well as Asia, including non-executive directorship working with some of the leading figures of management and strategies.

Yeo Gee Kin, a Math (Hons) major from the University of Singapore and a PhD in Operations Research from Universty of Waterloo, Canada, retired in 2009 from Information Systems at the National University of Singapore after 34 years of teaching. She believes in learning through activities and has been using MAGNUS, a simulation gaming environment, to support her teaching of management support systems. In 2003, she formed Decisionware Simulations and Games (www.decisionwaresim.com), a private limited, to further promote the development of simulation games and their use in training and education. In April 2006, she founded the Society of Simulation and Gaming of Singapore (www.ssagsg.org). In her academic capacity, she reviews papers regularly for many regional and international conferences in simulation gaming as well as in education. She is a member of the Advisory Committee of the International Simulation And Gaming Association (www.isaga.info).

Keywords

[Wiki] The word simulation implies an imitation of a real-life process, usually via a computer or other technological device. A training simulation is a virtual medium through which various different types of skills can be acquired.

A flight simulator is a well-known example of training simulations. Training simulations have also been used in other professional skill development courses such as:Innovation and Change Management, Leadership, Problem Solving and Decision Making, Communication and Relationship Management, Operations and Production Management, Team Skills and Analytical Skills.